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Creating a Unified Message for Bed Bug InformationIn the October 2011 edition of PCT Magazine, the magazine discusses how the media has taken advantage of the bed bug epidemic. PCT stresses the importance for pest management companies to have one factual voice when dealing with bed bugs. This one voice will be more efficient and effective to the industry. Friday October 21 2011 @ 01:37 PM Source:PCT MagazineAs we are aware, scientists have yet to develop the “silver bullet” for bed bugs. However, since there are a variety of treatment and prevention options, the media has used this uncertainty to their advantage. As an industry, it is important that we are factual with the information that is known.
In the October 2011 issue of PCT magazine, PCT highlights the importance for pest management companies to have one voice in the bed bug industry. PCT understands that there are some grey areas when dealing with bed bugs, however, they stress that consistency will be more effective and efficient to the industry.
“Understanding current research findings and telling the whole store will present an industry united when we are showing our industry expertise.”
Excerpt via @ PCT Magazine
To see the full article and learn about what factual statements should remain a focus for the pest management industry: http://pct.texterity.com/pct/201110?sub_id=xT3avhc67w2Z&folio=142#pg134
Image by PCT
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